Oct 11, 2019
Adam and Michael Scharff are longtime working musicians and music teachers. These days they’re in the world of virtual artist artist development. With a focus on mentoring artists, Adam and Michael offer a compliment of production, writing, recording services. Their podcast Mentoring for the Modern Day Musician features the advice and expertise of the Scharff brothers, designed to help music artists shorten the learning curve of navigating the rapidly changing music business.
We start the interview with some ice-breakers where we discover that Adam learned Latin and that Michael’s first instrument was the violin. We go on to discuss:
“The artists that stay are the artists that never really stop the [artist development] process.”
“The superfan is gonna consume everything you have. They’re going to support you on Patreon.”
“Fans are actually real human beings with wants and desires and needs and stories. They’re the ones you can count on to have a career, so it’s important to treat them like a real human.”
“You have to be willing to unlearn something, then relearn it again.”