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The Unstarving Musician

The Unstarving Musician’s Podcast features interviews with indie music artists an industry pros who share their experience and expertise on songwriting, recording, touring, getting gigs, marketing, and much more. It’s all intended to help indie artists to more of what they love–make music.

Nov 15, 2019

This is the fourth installment of The Unstarving Musician’s Guide to Getting Paid Gigs. I’m reading from Chapter 7 of the book which is all about sales and marketing.

A lot of what I’m discussing includes what we know we should be doing, but are we doing it? Use this episode and its tips as a chance to refocus your marketing and sales efforts so that you can increase bookings, your booking fee, and build your audience.

Episode Highlights

I start off by talking about how most musicians just want to focus on their music, but I share how we can make selling a little more enjoyable.

  • Creating photo and video content on Facebook
  • Sharing the load among band members
  • How to build the right audience
  • The value of print materials in a digital world
  • Email marketing as the surest way to get in front of your followers
  • Getting your bookings in writing

Key Points

  • Sales and marketing is a necessary part of getting gigs.
  • Quality over quantity always. You have limited time so make it worth it.