Nov 15, 2019
This is the fourth installment of The Unstarving Musician’s Guide to Getting Paid Gigs. I’m reading from Chapter 7 of the book which is all about sales and marketing.
A lot of what I’m discussing includes what we know we should be doing, but are we doing it? Use this episode and its tips as a chance to refocus your marketing and sales efforts so that you can increase bookings, your booking fee, and build your audience.
Episode Highlights
I start off by talking about how most musicians just want to focus on their music, but I share how we can make selling a little more enjoyable.
- Creating photo and video content on Facebook
- Sharing the load among band members
- How to build the right audience
- The value of print materials in a digital world
- Email marketing as the surest way to get in front of your followers
- Getting your bookings in writing
Key Points
- Sales and marketing is a necessary part of getting gigs.
- Quality over quantity always. You have limited time so make it worth it.