Jan 14, 2022
Ori Winokur is Head of
Music at Artlist, a stock music
licensing company that was in 2021 named one of the hottest
startups in Tel Aviv by WIRED. Stock music isn't for
everyone. The concept may in fact be a turn off for many musicians.
This episode may change some minds.
Artlist’s platform provides users with straightforward licensing agreements and AI-powered recommendations. Ori has two decades of experience as a producer and is an expert on copyright and royalties, tech trends and innovation in the recording space, A&R, and digital distribution. Ori and Artlist are dedicated to building the a music library using songs by independent musicians. The also claim to be dedicated to compensating musicians fairly for their contributions.
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Ori helped established a production house and full-service record label within the platform called Artlist Original.
Discussed in this episode:
- Stock music as an outlet for indie musicians
- Artist retention of rights in the AL world of stock music world
- The royalty models at Artlist and the industry
- The evolution of the music creator ecosystem
- How big brands are using Artlist
- Artlist's revenue model
- The artist submission process
Learn more about Artlist at Artlist.io.
Please enjoy my conversation with Ori Winokur of Artlist.
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