Feb 8, 2019
Jana Pochop refers to
herself as New Mexican and as a nerd. She’s a singer, songwriter,
recording artist, performer, and social media consultant for other
working musicians. Social media consulting came about through
volunteering for another artist she admires (. That volunteer gig
included working a march table, tour support, booking, and
eventually social media. We discuss her love of marketing, her
journey to Austin, various collaborations, her current (second)
Kickstarter campaign, vlogging, and more.
Jana was nearing the end of her second Kickstarter
when we recorded this interview. The
campaign is for her forthcoming recording project. She’ll be doing
said project with one of her all time favorite producer
collaborators Daniel Barrett. I’m increasingly becoming a fan of
songwriting groups, and was happy to learn that some of the
songs for Jana's forthcoming release are the direct product of a
Trust and Kickstarter
Jana recognizes the amount of trust backers of her Kickstarter
campaign place in her. She brings this up as we discuss the thought
process behind incentive awards. There was a moment of undeniable
sincerity in her voice during this part of our chat. The incentives
she created are somewhat common, the heartfelt care that went into
them is extraordinary.
On reaching fans
When I asked about reaching fans, Jana said that she considers
herself lucky to have grown up in a digital era. She adds that
embracing tech and social media has been “amazing.” She doesn’t
share the feeling of overwhelm that many musicians experience.
Where social platforms are concerned, she recommends adopting and
doing what feels authentic to you. Immediately acknowledging that
the word “authentic” is overused these days, she mentions various
sources of inspiration. I believe that college, blogs and Facebook
collided at just the right moment for Jana. Then there are people
like Casey Neistat and Gary Vaynerchuk who have inspired her.
Reflecting on the early part of our conversation, she also found
and still finds inspiration among her peers. That’s humility.