Preview Mode Links will not work in preview mode

The Unstarving Musician

The Unstarving Musician’s Podcast features interviews with indie music artists an industry pros who share their experience and expertise on songwriting, recording, touring, getting gigs, marketing, and much more. It’s all intended to help indie artists to more of what they love–make music.

Feb 8, 2019

Jana PochopJana Pochop refers to herself as New Mexican and as a nerd. She’s a singer, songwriter, recording artist, performer, and social media consultant for other working musicians. Social media consulting came about through volunteering for another artist she admires (. That volunteer gig included working a march table, tour support, booking, and eventually social media. We discuss her love of marketing, her journey to Austin, various collaborations, her current (second) Kickstarter campaign, vlogging, and more.
Jana was nearing the end of her second Kickstarter campaign when we recorded this interview. The campaign is for her forthcoming recording project. She’ll be doing said project with one of her all time favorite producer collaborators Daniel Barrett. I’m increasingly becoming a fan of songwriting groups, and was happy to learn that  some of the songs for Jana's forthcoming release are the direct product of a songwriting group.
Trust and Kickstarter incentives
Jana recognizes the amount of trust backers of her Kickstarter campaign place in her. She brings this up as we discuss the thought process behind incentive awards. There was a moment of undeniable sincerity in her voice during this part of our chat. The incentives she created are somewhat common, the heartfelt care that went into them is extraordinary.
On reaching fans
When I asked about reaching fans, Jana said that she considers herself lucky to have grown up in a digital era. She adds that embracing tech and social media has been “amazing.” She doesn’t share the feeling of overwhelm that many musicians experience. Where social platforms are concerned, she recommends adopting and doing what feels authentic to you. Immediately acknowledging that the word “authentic” is overused these days, she mentions various sources of inspiration. I believe that college, blogs and Facebook collided at just the right moment for Jana. Then there are people like Casey Neistat and Gary Vaynerchuk who have inspired her. Reflecting on the early part of our conversation, she also found and still finds inspiration among her peers. That’s humility.
Show notes and bonus content at