Feb 14, 2022
Zack
O'Malley Greenburg is working on a new book project called We
Are All Musicians Now. He calls artists canaries in the coal
mine of modern business. Zack has written a a few books on hip hop,
which include the Jay-Z biography Empire State of Mind and
A-List Angels: How a Band of Actors, Artists and Athletes
Hacked Silicon Valley. He was a senior editor at Forbes for
about ten years. He has also written for the Rolling Stone, Vanity
Fair, Los Angeles Times, Variety, Billboard, Vibe, Sports
Illustrated and several other big and noteworthy publications.
Lending even more legitimacy to his knowledge, Zack has profiled
the likes of Jay-Z, P Diddy and Dr Dre throughout his career.
This is Zack's second appearance on the Unstarving Musician. He first appeared in episode episode 149 back in May of 2020. In this conversation we cover his move from Forbes to Substack, his book We Are All Musicians Now, his Substack, niche writing, the exodus from big media outlets, the relationship between indie artists & super fans, the rise of the super fan, NFTs, teachings from hip hop, intellectual property and more. Find Zack at ZogBlog.co and ZogBlog on Twitter.
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Mentioned in this Episode
Zack O'Malley Greenburg on Substack
Empire State of Mind: How Jay Z Went from Street Corner to Corner Office by Zack O'Malley Greenburg
The New Music Industry Podcast / Music Entrepreneur HQ
Related Episodes
How Creators Can Become Owners—Zack O’Malley Greenburg (Ep 149)
Do The Hard Thing First—David Andrew Wiebe (Ep 132)
Robonzo on episode 259 of The New Music Industry Podcast – Growth
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This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.
Music Marketing Method was created by my good friend Lynz Crichton. I’m in the program and I’m learning tons! I’m growing my fan base and learning about many ways that I’ll be earning money in the new year. It’s also helping me grow this podcast. How cool is that?
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Resources
The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
Music
Marketing Method – The program that helps musicians find fans,
grow an audience and make consistent income
Podcast Startup – The podcast learning platform for creative voices
Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music
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Robonzo (Roberto R Hernandez)