Feb 20, 2026
Most musicians dream of stability. Johnny Thirkell built a 50-year career with David Bowie, Paul McCartney, George Michael, and The Who - starting from colliery bands and working men's clubs in the North East.
This isn't about talent. It's about the business systems that keep session musicians working for decades while...
Feb 6, 2026
What if the best business decision you could make is accepting your music is "unmarketable"? Not in the sense that nobody wants it—but that it won't compete for Spotify playlists alongside mainstream artists.
This episode breaks down the economics of niche markets for independent musicians. How rejecting the...