Feb 23, 2024
Whether your art is in music or some other realm, leveraging your email list is paramount. Email marketing is a topic near and dear to my heart.
Once you have an established email list, the easiest way to leverage it is by sending regular emails to subscribers. They are your supporters, after all. Begin by considering how often you will send emails. In my experience, this can be a challenging commitment to meet, but you can change the frequency if you initially over commit. Consistency is key. Subscribers will lose interest in you and possibly even forget about you if your emails are irregular or infrequent.
This episode covers getting started, planning ahead with an editorial content calendar, email topic examples, the anatomy of newsletter emails, why email works so well for creating deep connection with supporters, the peril of relying on social media alone, how your email list can help you make money, ConvertKit as an email platform for audience building, and more.
Please enjoy this episode on Apple Podcasts, Spotify, and wherever podcasts are found.
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Editorial content calendar template
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